Nothing draws the ire of a wine geek like someone coming into a wine store, asking for a big box brand like Santa Margherita, then being sneered at by a label conscious customer when we recommend something better and less expensive.

In fairness, their logic seems fairly sound on the surface: Santa Margherita is the best selling brand of Pinot Grigio, and it's expensive, so it's got to be the best value.

What does this wine geek know anyway? He's probably jusyt trying to stick me with something that is not selling.

Channeling Samuel L. Jackson from Pulp Fiction: Allow me to retort.